More than a statistic
The action we take now, will make our roads safer tomorrow.
In the past six years, 44 young Tasmanians have lost their lives, and over 350 have suffered life-altering injuries on our roads.*
This means nearly 400 families and their communities have been affected by tragedy.
We're on a mission to smash the stats.
Our young people are more than a statistic, let's start a conversation about the risks associated with getting behind the wheel. Together, we can ensure our young people are aware of distractions and how to stay safe on our roads.
The action we take now, will make our roads safer tomorrow.
We've taken the crashed car used in our video and created an activation that shows the harsh reality of the aftermath of a car crash. Our activation we'll be travelling around the state so keep an eye out for when it's near you.
You can currently visit it at Kangaroo Bay Boardwalk in Bellerive.
Whilst filming this campaign, we had a chat with Grace, Kaiki and Shannae to hear firsthand how filming this narrative impacted them.
Check out our behind-the-scenes video to hear their thoughts and see how it all came together.
*Ages 16-25, six year total, Department of State Growth.