More than a statistic
The action we take now, will make our roads safer tomorrow.
In the past six years, 44 young Tasmanians have lost their lives, and over 350 have suffered life-altering injuries on our roads.*
This means nearly 400 families and their communities have been affected by tragedy.
We're on a mission to smash the stats.
Our young people are more than a statistic, let's start a conversation about the risks associated with getting behind the wheel. Together, we can ensure our young people are aware of distractions and how to stay safe on our roads.
The action we take now, will make our roads safer tomorrow.
Get Frank podcast
We've partnered with the Get Frank podcast to show the true impact of road trauma as host Mitch McPherson talks to real people with real stories, told in their own words.
We've taken the crashed car used in our video and created an activation that shows the harsh reality of the aftermath of a car crash. Our activation is currently in Devonport at Haines Park until the end of November.
Whilst filming this campaign, we had a chat with Grace, Kaiki and Shannae to hear firsthand how filming this narrative impacted them.
Check out our behind-the-scenes video to hear their thoughts and see how it all came together.
*Ages 16-25, six year total, Department of State Growth.